The iPhone 8 Plus will be Apple's heaviest iPhone ever

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There is also wireless charging, an improved camera and AR applications.

The phones felt the same in our hands as the 7 and 7 Plus. The upgraded casing is also drive price up by $10.

This model is then run through the Neural Engine - a part of the new A11 Bionic system-on-a-chip - to compare the new scan against past models.

The iPhone 8 and iPhone 8 Plus will be offered in a rich color palette including Gold, Silver, Space Gray. Even though less is expected from their products, they cannot afford to lag too far behind in terms of features. The previous heavyweight champ that comes to mind is the brand new and large Samsung Galaxy Note 8, which comes in at 195 grams.

Apple, however, is not just trying to keep its admittedly wide profit margins stable.

Surprisingly, the 5.5-inch iPhone 8 Plus is heavier than the 174-gram iPhone X with its larger 5.8-inch screen and steel frame (steel is heavier than aluminum). Is Apple actually getting greedier, figuring its customers, hooked on the company's closed ecosystem and constantly improving services, can't go anywhere?

The iPhone 8 and iPhone 8 Plus will be available for pre-order from September 15 starting $699 and will be available for sale on September 22. iPhone X will be available for pre-order from October 27 starting $999.

Apple today introduced Apple Watch Series 3, adding built-in cellular to the world's number one watch. The rest is the same.

The decision to market an ultra-expensive device likely stems from necessity. Apple needs to keep showing growth in order to maintain its lofty valuation. Please welcome in the iPhone 8, iPhone 8 Plus, and iPhone X with a whole new design and features. This, however, makes sense from Apple's perspective as the iPhone X is marketed as a premium device with a premium price-tag. While the iPhone 8 and iPhone 8 Plus have been priced at Rs 64,000 and Rs 73,000 respectively in India, the iPhone X - pronounced like numeric 10 - takes Apple's pricing beyond the $1000 dollar mark.

It's already impressive that Apple has avoided steep revenue drop-offs everywhere except China, where the trend has been negative for quite some time. We tried all of the above and were pleased with the results. The Apple services ecosystem, which Cook has worked hard to expand, gives the company a long-term edge over Samsung, whose software efforts keep falling flat. The result appeared to be native resolution and 60fps.

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